PR 101: Timing is crucial in PR. Norwegian journalist Åsne Seierstad had planned a PR tour in the US to launch her new Bagdad book “A Hundred and One Days”. The highlights of the two week long press trip were two interviews with leading tv channels CNN and CNBS, but when she got there, the Pope died and both channels bumped her out of the show to make room for other stories. Partly, as a result, only 20 people showed up at her book signing in Park Avenue, in the middle of Manhattan.
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