Bloglines folders reveal knitting image

Chris McEvoy has performed an analysis of people’s RSS subscriptions and found some interesting stuff. He has searched 16,121 Bloglines users with more than ten public subscriptions and compiled a list of the most popular folder names people use. Apparently bloggers are really into knitting (at #37 and #70).

Top five are:
1. Blogs
2. News
3. Tech
4. Technology
5. People

Here’s the full list: Bloglines Top 100 Folder Names. This page also contains a graph that compares the number of subscriptions with number of folders.

Over at his blog Confusability, McEvoy has published the stats in an Excel spreadsheet with the data from all the subscribers, including some well known PR and communications bloggers like Elizabeth Albrycht and Darren Barefoot ( I assume) in places 365 and 344 respectively. I’m not in the list because I realized I hadn’t made my subscriptions public, until now. There are several subscribers with more than 400 subscriptions and the question McEvoy asks – how many RSS feeds can one person consume – is highly relevant. I currently have 334 subscriptions but about 70-80 are different media feeds that I rarely read. I keep them mainly to study the development of feeds from MSM. Somehow I feel I’ve reached a limit and I have started to unsubscribe to some feeds when I add new ones.

Technorati tag:

50,000 blogs talk about the iPod each day

Few products the last few years can show the same phenomenal growth rate as the iPod. The PR success of this tiny gadget is demonstrated over and over again, yesterday in an article in the Norwegian marketing publication Propaganda. They write about a media analysis by media monitoring company Retriever which shows the brands with most publicity in Norwegian media during 2004. The iPod is on top, ahead of older brands like McDonald’s, Playstation and Nokia.

If we look at the number of times the iPod have been mentioned in the blogosphere, the numbers are equally impressive. For example, iPod comes out on top ahead of the world’s number one and two most valuable brands Coca-Cola and Microsoft. The iPod is talked about in half a percent of all blogs and since Blogpulse tracks 10 million blogs, that means that 50,000 blogs talk about the iPod every day. If that’s not a PR success, I don’t know what is.

Technorati tags: , , ,