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Moss – the perfect poker face

Kate Moss has been offered £5m to front the online poker site nine.com, according to Brand Republic (reg. required). The gambling site has offered Moss a five-year contract to be the face of its new campaign. The contract would come with restrictions, including time in rehab and monitoring to prove she is not taking drugs. Moss was also asked to participate in a nine.com-sponsored anti-drugs campaign aimed at students.

Jack Abrams, a nine.com spokesman, said: “We did a quick focus group with some customers to see if they would be offended in any way and the response was an overwhelming, ‘No — please get Kate Moss as your spokesperson’.”

Sure, poker players would vote for Spongebob Squarepants as spokesperson, as long as it would lure more players into the game.

Posted in Case Studies, Marketing.

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