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H&M flip-flops on Moss

A new chapter seems to be written each day in H&M;’s relation to Kate Moss. Today, H&M;’s CEO Rolf Eriksen tells Dagens Industri’s online edition that they will not rule out the possibility to use Moss in future campaigns.

“You never know what might happen if she changes attitude. The important thing is that she is not a part of this campaign.” [The launch of H&M;’s Stella McCartney collection]

“Kate Moss is one of the most talented models in the world and we hope that she will get help with her problems.”

Back to a softer approach again? What about the potential law suit?

Posted in Blogging, Marketing, PR.

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