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Newspapers are betting on participatory journalism

The New York Times published an interesting article (free registration required) yesterday about the News & Record and its new experiment with participatory journalism.

“This feature, part of a planned overhaul of The News & Record’s Web site that is to begin next week, is a potent symbol of a transformation taking place across the country, where top-down, voice-of-God journalism is being challenged by what is called participatory journalism, or civic or citizen journalism.”

Several similar projects are mentioned in the article and I especially reacted to the underlying reasons for taking such initiatives.

“Nearly all newspapers have been troubled by a range of substantially similar worries: the loss of 18-to-34-year-old readers; the loss of trust in conventional news media; and the emergence of technology, especially blogs, that make it easy for ordinary people to barge into the old media’s one-way conversation.”

In my recent survey (pdf) of 600 Swedish bloggers and blog readers I found that 69.4% of all blog readers are between 16 and 35, so the approach to engage in citizen journalism seems logical. It should be an initiative that the target group is interested in.

Posted in Other.

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