Swedish Radio are testing podcasting for their English language program Radio Sweden. What is interesting to see is that they use free tools like Blogdrive and Feedburner. The articles are distributed via an RSS feed at Blogdrive (http://radiosweden.blogdrive.com/index.xml) and the podcasts via Feedburner (http://feeds.feedburner.com/RadioSweden). And I don’t think it’s wrong to rely on external solutions because it shows that they are eager to try new things and get started, rather than wait for internal procedures which almost always slow these kind of initiatives down. One negative effect though might be if they decide to change tools in the future and have a new URL, they might lose subscribers.
For some reason the mp3 files are posted to a free blog on Blogspot.com while the actual files are located on radiosweden.org.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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