Jackie Huba at the Church of the Customer blog writes about a phenomenon called Google Juice, which is supposed to be “the ethereal substance which flows between web pages via their hyperlinks (in both directions!” and “the mysterious quality that causes pages to come up high in a Google search”. And since Google like blogs, bloggers get high rankings. For example, the number one Robert on Google is Microsoft überblogger Robert Scoble (except he’s really #4 when I try the search). Turns out I am Hans #27 on Google, and like Scoble, I don’t even have my name as the name of my blog. Other examples are Swedish blogger Henrik Torstensson, the #1 Henrik on Google, a few notches before writer Henrik Ibsen.
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