Swedish blogger Sara thought that an ad from L’Oréal could be interpreted as being pedophile-like. She reported it to ERK (The Trade Council Against Sexist Advertising) and sent out a press release. A TV station commented on the story and it didn’t take long before L’Oréal had responded and promised not to use the ad again. The reason the photo looked like a man holding a child was that the breasts of the woman had been retouched (read removed). Well done Sarah and a swift and correct response from the advertiser.
Before and after retouching the photo:
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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