Giovanni Rodriguez, vice president at Eastwick Communications predicts that lawyers will be the focal point of 2005 due to the unknown territory that new media constitutes.
With the rapid emergence of new media (blogs, wikis and other tools), marketers are now confronting an unprecedented number of questions about the law, technology and marketing reform. [...] More than anyone, the American lawyer will take center stage in 2005, sweating and vetting the biggest questions of the year — and taking and receiving the biggest rewards and punishments.
His top 10 predictions for 2005 include The rise of citizen journalism, Marketing gets transparent and Open-source marketing. I second that.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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