You’ve just learned about blogs and wikis. Now you need to know the latest buzzword – podcasting, the process of sending audio content directly to an iPod or other MP3 player. Googling “podcasting” got 15-20 hits a month ago. On October 8 it gave you 13,000 hits. Today, one week later you get 66,000 hits. Now that’s what I call a buzzword.
Steve Rubel has a good roundup for PR people. Wired also published a story about it last week.
Apparently Joshua Kinberg of Bikes Against Bush-fame is working on a video blog aggregator over at Vipodder.org. Stay tuned.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.



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