The people who dreamed up the Athens 2004 linking policy have become the laughing stock of the entire internet, to the extent that the topic is no 3 at Daypop’s Top 40 list of the most popular (or in this case ridiculed) topics on the net.
As an example: In order to place a link embedded in copy interested parties should:
a) Use the term ATHENS 2004 only, and no other term as the text referent
b) Not associate the link with any image, esp. the ATHENS 2004 Emblem (see paragraph below)
c) Send a request letter to the Internet Department stating:
-Short description of site
-Reason for linking
-Unique URL containing the link (if no unique URL than just the main URL)
Contact point (e-mail address)
The control/command attitude of the Olympic organization does not work in a blog-enabled world and the whole idea of controlling how people link to your site is just counterproductive and bad PR. Rick E. Bruner summarizes:
Apparently the folks behind Athens 2004, the offical site for the current Olympics, still use AOL or have only read about the Internet in airline magazines.