Two Swedish Eyes on Media and Public Relations
Media Week has a good article about great branding mistakes, although the one with a Swedish connection, namely the infamous Boo.com I would not categorize as a branding or advertising failure. Rather it was a business idea that had no connection to reality. That, and hubris.
Link via adland.
Posted in Other.
– May 15, 2004
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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