Two Swedish Eyes on Media and Public Relations
Being born and raised in Trollhättan, the location of Saab’s world headquarters, I found this article from The New York Times to be interesting (free registration required). It is about the assimilation of the Saab brand into the GM family.
Link via Branding Blog.
Posted in Other.
– May 26, 2004
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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