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Consumers use blogs to get even with brands

I was reading this post on Whatsnextblog about how disgruntled former employees use the internet for revenge. A few minutes later I stumbled onto this website, saabdisaster.com, which is a blog that was “created because Saab Sweden and it’s agent in South Africa are having big problems for the last six months, and we, Saab owners, are the victims of that!” There seems to be at least 17 Saab owners committed to the blog and they claim to have had 9000 visitors during the last week.

The initial reaction is of course that this is a public relations disaster for Saab in South Africa, but because of the viral nature of blogs, these things have a tendency to spread. One post was made on the subject in a discussion forum at UK Saab owners club and traditional media reported about the site too. One wonders if Saab has a strategy in place to monitor if and how this spreads through the blogosphere?

For the record I have a Saab 9-5 and I’m very satisfied with it, but then again, I’m not in South Africa.

Posted in Blogging, Business, Marketing.

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