Sony Ericsson profits on Beckham story

When Rebecca Loos showed David Beckham’s SMS on tv, she also gave mobile phone company Sony Ericsson publicity worth millions.

– This might increase the sales of T610, said Ericsson’s chief information officer Peter Bodor. Of course I was happy when I saw the phone all over the front page. It is better that it is our phone than a competitor’s, he adds.

Maybe it’s just me, but I think it is improper behaviour for an official spokesperson to enjoy publicity in a sex scandal, no matter how public it is. It’s ok to be happy, but keep it inhouse.