Trackbacks to press releases

I think the way that PRweb allow bloggers to send trackback pings to their press releases is really neat. PRweb also allow readers a palette of other options, such as submitting the press release to Digg. It makes Swedish press release services like Waymaker and Newsdesk feel very old fashioned.

Oh, and by the way, congratulations to PR blogging pioneer Constantin Basturea on his new job.