24 nominees for Swedish PR award Spinn 2007

Out of the 76 entries that were submitted to the Swedish PR award Spinn 2007, the following have been nominated:

B2B (Årets business-to-businesskampanj):
Svensk Mjölk – Guldmedaljen 2007
Prime PR/Allers förlag – Allers kan kvinnor
Prime PR/TelisaSonera – Sommarens kioskvältare
Andréasson Public Relations /Netstar – Communityn, från lekstuga till

Consumer (Årets konsumentkampanj):
Prime PR/Svenska McDonald’s – Nya Happy Meal
Prime PR/TeliaSonera – Julhälsningar via SMS
Prime PR/adidas – “Kom ombytt”
Mahir PR/Universal Records – Martin Stenmarck
Goody Bag/Swiss Masai Sverige – MBT (Världens minsta gym)
Edelman/Microsoft XBox – Lanseringen av Halo 3

Integrated campaign (Årets integrerade kampanj):
Sargasso/Twentieth Century Fox – Simpsons The Movie
Full Tank/Linné 2007 – Mr. Flower Power Linné 2007
Edelman/Naturvårdsverket – Batteriinsamlingen
Prime PR/adidas – “Kom ombytt”

Spokesperson of the year (Årets talesperson):
Edelman/Naturvårdsverket – Batteriinsamlingen
Text 100/Symantec – Per Hellqvist tar IT-säkerhet till folkhemmet
Spotlight PR/Telge Kraft – Ekundernas vän mot eljättarna

Event of the year (Årets event):
Edelman/Microsoft XBox – Lanseringen av Halo 3
Sargasso/Enosvezia – Hemmafester med Ramon Bilbao
Progress PR/BMW Sweden – “Vi har planer för framtiden, har du?”
JMW Kommunikation /Cycleurope Crescent – North Pole Bike Extreme by Crescent

Digital campaign (Årets digitala kampanj):
Re:Public Relations och Mikaela & Helena Reklambyrå/Sveriges Mediebyårer – Floskeltoppen, Stockholm Media Week
Prime PR/Nokia Multimedia – Nokia N73: “Grymma stövlar”
Prime PR/Libresse – Libresse, Let’s Design!

Winners will be announced on Nov 21 in Stockholm.

Updated: One nominee was missing in the press release from the Association of Public Relations Consultancies in Sweden (!) and it has been added to the Integrated Category making it 24 in total.

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Spinning around

Precis, The Association of Public Relations Consultancies in Sweden, are hosting an event tonight that I am going to attend. The event is called Spinn 2004 and during the evening Precis will hand out awards for best marketing PR in 8 categories. The name Spinn upset people at agency Spinn Action Marketing AB, who thought Precis should have managed to give their competition a name that had not been taken by an agency.

I have another problem with the word “spin”. It doesn’t have very positive connotations to it and I am surprised that the PR industry really wants to be associated with spin or to be recognized as spin doctors.

Some negative definitions of the word spin:

> twist and turn so as to give an intended interpretation; “The President’s spokesmen had to spin the story to make it less embarrasing”

> make up a story; “spin a yarn”

The name was coined by Citigate Gramma.