A short presentation about social media at the Economist. Via Kevin Dugan.
Tags: social media, sociala media. Ping.
Tag: social media
Social media important to universities
Admissions departments at US universities feel that social media is “very important” to their future strategy, even to a higher degree than Inc 500 businesses do. Nora Barnes and Eric Mattson have made a follow up to their study of Inc 500’s social media habits.
Via Steve Rubel.
Tags: social media, sociala medier, universitet. Ping.
Teens on social networks more often victims of cyberbullying
Pew Internet has a new study out about cyberbullying. Among other things it reveals that “32% of all teenagers who use the internet say they have been targets of a range of annoying and potentially menacing online activities – such as receiving threatening messages; having their private emails or text messages forwarded without consent; having an embarrassing picture posted without permission; or having rumors about them spread online.”
Girls are more often than boys being harassed online. And teens who are active on social networks have been bullied more often than those who are non-social network users (39% vs 23% have experience some form of cyberbullying).
However, worht noting is that Pew says that “most teens say that they are more likely to be bullied offline than online”. Full report here in pdf.
See also here – one in four Swedish bloggers have been harassed.
Tags: cyberbullying, pew, mobbing, näthat, ungdomar, sociala media. Ping.
Social networks a top news source for young people
WAN, the World Association of Newspapers, have published phase two of a research project about youth media behavior. The study, titled “Youth Media DNA” is a result of interviews with young people in 10 countries, among them Sweden.
Feedback from the respondents:
“…indicate that the importance of the social network as a disseminator of news and information is on the rise. Many participants in this phase listed “discussion with friends” as a top source for news and information, sometimes ranking higher than TV or newspapers. In particular, social networks appear to be key in spreading entertainment news for most young people.”
About user generated content, the study suggests:
“While most participants do not view video sharing sites like YouTube or blogs as credible first sources for news, many participants see them as channels for voicing opinion. In this sense, social networking and user-generated content sites can be seen as complements to their news and information experience.”
Tags: social media, sociala medier, bloggar, media. Ping.
A new twist on Twitter
I’m clearly totally out of fashion when I say that I have no desire to try out the new mega hype Twitter. That’s why it is a relief to read this lengthy blog post on Creating Passionate Users which goes into detail about how our brains react to similar “always-on services”. I can see that Twitter has many benefits, but I’ll pass for the time being.
“Coffee with your next-door neighbor could do more for your brain than a thousand Twitter updates.”
Tags: social media, twitter, twitter, sociala media. Ping.
Facebook is growing fast
The most well-known of the global social networking sites is obviously MySpace with in excess of 100 million registered users. But other sites are also thriving in its shadow, like Facebook for example. Carolyn Abram presents some impressive statistics:
– Facebook grew from 7.5 million users last July to almost 18 million users now. Over half of the users log in daily.
– The site has 30 billion page views monthly, is the 6th most trafficked US site and account for 1% of all time spent on the internet.
– There are more than 1 billion photos on the site.
Shel Israel has a great comment:
” If you are a marketing professional and you continue to ignore stats like these, my urgent advice is pay attention. A whole generation [is] absorbed in the social media and if you overlook them, you may have a future career in the restaurant service industry.”