Spotify, the digital music service, just reached 100,000 followers on Twitter. That makes it the second Swedish brand to reach that milestone, after H&M (in March 2011). In fact, probably also the second Nordic brand, since I know of no other corporate Twitter accounts from the Nordic countries that has that many followers. Nokia is a strong contender, but the Finnish company is currently at 76,000 followers.
Congratulations to Spotify.
It seems that @MissMarianneH is follower no 100,000.
Footnote: I know that number of followers is not everything, but it is one metric that can be used.
I recently wrote about how Swedish banks are letting customers design their own credit cards. Now Nokia are also starting to offer mass customization solutions to customers. A new Flash application called Nokia Build is out in a beta version for UK customers and it is also live in France, according to Mashable.
Nokia Build lets users design the cover of a Nokia 7310 Supernova with different drawing tools. You can add your own images or use a variety of available backgrounds, themes and icons. And of course, you can order your customized phone and have it delivered to your door.
How about a Mia Rose phone?
Tags: mia rose, nokia, nokia build, musik, nokia, mia rose. Ping.