Maud Olofsson, the Swedish Minister for Enterprise and Energy, was scheduled to chat with readers at Aftonbladet.se yesterday. The problem was that she was in an interview with the local daily Västerbottens-Kuriren at that time. So instead of calling the thing off, her press secretary Lisa Wärn chatted in Olofsson’s name without revealing that readers weren’t atually chatting with the Minister.
When Resumé asks Wärn about how clever it was to let Maud Olofsson sit with another reporter during the “fake chat”, she replied:
– That was the mistake.
But it wasn’t the risk of being caught that was the mistake, of course, but instead the decision to decive the readers with a ghost writer.