State of the blogosphere – with a Swedish twist

Technorati has just released its latest State of the Blogosphere 2008 report. Technorati now tracks 133 million blogs, but only 1.5 million of those blogs were updated during the last 7 days.

state of the blogosphere

Here are some of the findings, with comments about the Swedish blogosphere as a comparison (from the BlogSweden 3 survey).

– 66% of the bloggers are male. 73% of European bloggers are male. (Swe: 76% are female)
– 50% are 18-34 years (Swe: 55% are 16-25 years)
– Female bloggers: only 9% are 18-24 years (Swe: a large portion, don’t have exact figures right now, are 16-20 years)
– Female bloggers: topics are more likely to be personal. 66% blog about personal musings (Swe: female blog readers like to read blogs about fasion and design (53%) and everyday life experiences (52%)).
– Women blog to stay connected and to make connections. (Swe: Female bloggers blog to a higher extent than male bloggers to get in touch with others and to stay in touch with friends and family)

Personal/lifestyle most popular blog topic.

technorati topics

Sweden: the most popular blog topics to read is “everyday life experiences”.

10e

Self expression and sharing expertise are the top reasons for blogging.
technorati why blog

Sweden: self expression (I like to write) most popular reason to blog.
28e

Tags: , , , , . Ping.

Chrome grabs 2.6 percent market share

Google’s new web browser Chrome has quickly made an impact on the market. After just three days it has already grabbed a 2.6% market share, at least according to statistics by Get Clicky. The statistics say that Chrome on Sept 3 was up to 3.1 percent and it will be interesting to see how much of this traffic comes from users that test Chrome and then go back to their previous browser.

chrome market share

Tags: , , , , . Ping.

Facebook not quite dead yet

Swedish media recently proclaimed that Facebook’s days of glory were over (although that particular article misinterpreted some facts from an article in the Guardian). Now it seems that those assumptions might have been a bit premature. TechCrunch writes that Facebook has caught up with the leading social networking site MySpace in terms of unique monthly worldwide visitors, according to data by Comscore. Both sites now have about 115 million visitors each per month.

In February, Adam Erlandsson at Svenska Dagbladet, wrote: “who knows, in six months me might be looking back at the beginning of 2008 as the start of the death of Facebook. But at the moment there are absolutely no proof that that is the case.” Well put. And four months later the signs point in the opposite direction.

Tags: , . Ping.