SkypeCasting for dummies

Skype Journal has a detailed instruction on how to record conversations over Skype and turn them into podcasts.

“For the last few days I’ve been recording podcasts using Skype. As the call ends with a couple of clicks it is converted to mp3 and uploaded to a blog.”

Sounds easy, right?

Death of the Pope bad for book PR

PR 101: Timing is crucial in PR. Norwegian journalist Åsne Seierstad had planned a PR tour in the US to launch her new Bagdad book “A Hundred and One Days”. The highlights of the two week long press trip were two interviews with leading tv channels CNN and CNBS, but when she got there, the Pope died and both channels bumped her out of the show to make room for other stories. Partly, as a result, only 20 people showed up at her book signing in Park Avenue, in the middle of Manhattan.

Boëthius Basta blog

Feminist debater and journalist Maria-Pia Boëthius is planning an independent and anti-patriarchal weekly publication called Basta, signalling that “it’s enough”. According to Journalisten the project will start out as a blog of some sort to develop into a “dead tree” publication over time.