Skip to content


Company uses flight MH17 crash to sell life insurance

Malaysia Airlines

The world is still in shock after the news that the Malaysia Airlines flight MH17 yesterday was shot down over Ukrainian airspace. Everyone onboard was killed, including some 27 Australian citizens.

Apparently someone thought that was a great opportunity to promote life insurances. The Australian life insurance company Lisa Group bought advertisements on the Google keywords “Malaysia Airlines” only a few hours after the flight crashed.

The ad copy on Google read “Is MH17 Malaysia Airlines tragedy a sign to consider life insurance?” according to Canberra Times. The ad linked to a promotion on the company site that said:

“”What a tragedy!” read a message that has since been removed.

“Up to 27 Australians were among 298 people on board a Malaysia Airlines passenger jet which was shot down over Ukraine with the loss of all on board.

“Is it another sign to consider life insurance? #PrayForMH17.”

The company said the promotion was a mistake made by an external partner and the ad was quickly removed.

Image via Wikimedia

Posted in Crisis, PR.

Tagged with , , .



  • RSS
  • Twitter
  • Tumblr
  • Facebook
  • LinkedIn
  • NetworkedBlogs
  • Delicious