Socialbakers have just released statistics for the top Facebook pages in Sweden for February 2013. Some notes about the report:
– One of the top ten brands is actually seeing a decreasing number of fans: the candy Hallonlakritsskalle. It has seen a steady but slow decline for the last six months.
– Just like in January 2013, three out of five top brands by post engagement rates are car brands.
– Four out of the five most socially devoted brands are telecom brands, compared to three last month.
– The #1 media brand by local fans, Vakna! Med The Voice, has lost more than 1,000 fans since the last report in January.
– The number of Swedes on Facebook is down from 4.9 million in January to 4.8 million (monthly active users).