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Case: Bob Dylan creates video with Instagram photos from fans

In a recent campaign, Bob Dylan invited fans in Canada to create a video for his song “Duquesne Whistle” in the same style as his classic video for “Subterranean Homesick Blues.” Fans could participate in a contest by choosing words or phrases of the lyrics, write them on a sign, take a photo and then tag photos on Instagram with the hashtag #dylanlyricphotos.

dylanlyricphotos instagram

About 130 images were uploaded using that hashtag and some of them ended up in the final version of the video:

A similar idea was launched by the Swedish winner of the Eurovision Song Contest 2012 – Loreen. Fans were invited to post photos on Instagram and a video for “Euphoria” was to be produced. However, I have never seen if that idea ever materialized. More information about the Dylan video here and here.

And here is the original video for “Duquesne Whistle”.


Posted in Case Studies.

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