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Thumbs up for social shopping

More and more retailers are starting to insert elements of social shopping to their web sites. Social shopping is the concept of involving a customer’s friends or other customers in the shopping experience by for example letting their recommendations influence what items are shown first on a site.

Here is an example. When you enter the US version of Urban Outfitters’ site, a giant thumb is currently being displayed.  Once you click on the image you can sort items (women’s, men’s or apartement) after which ones have been liked the most by people on Facebook. The top women’s item is a cardigan that has been “liked” 90 times. So if you want to know what clothes that currently are in fashion, this is a neat service. If you want a unique look, you probably should start searching among the least liked items.


Via (in Swedish).

Posted in Case Studies.

Tagged with , , .

2 Responses

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  1. Unijne says

    Social media make some revolution in internet, but for adverising its incredible good tools. So i think in future we will see much more shoops, who selling like that…

Continuing the Discussion

  1. MW-Tips: 2010-01-03 linked to this post on September 3, 2010

    […] Thumbs up for social shopping Media Culpa skriver bra om social shopping. Smart drag av Urban Outfitters, men det verkar dock som att man måste vara en ganska stor aktör för att kunna anamma detta. Inget objekt verkar ha fått över 100 “likes”, och då får man tänka på att Urban inte direkt är små i USA. Saknar även någon form av översikt, då man måste klicka sig in på varje objekt var för sig för att se hur många likes de fått. […]

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