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Ultravox Facebook campaign for “Vienna” single failed to reach UK top 40

The 80’s synth band Ultravox is on the road again with their “Return to Eden part II” reunion tour, which will arrive in Stockholm, Sweden on April 28 (yes, I am going). Coinciding with the comeback tour, there has been a campaign to bring the 1981 single “Vienna” to the top of the UK charts. Back in 1981, the single only managed to reach second place, being beaten by Joe Dolce’s “Shaddap you face”. Through Facebook and Twitter, fans have been encouraged to download the song during the week ending April 11, in order to push it back into the charts.

According to the mid-week stats for last week, “Vienna” was just outside the top 100 singles, at #106 and in the end the single did not make it into the top 100. The live album Return to Eden however made it to number 75 in the UK album chart as a new entry.

Although the campaign didn’t reach the goal, it’s fun to see how old bands can use social media to engage with fans and create a buzz around a comeback.

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Posted in Case Studies.

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