Companies that manage an issue or crisis well may often come out stronger on the other side. As a follow up to my post yesterday about Vodafone and the obscene tweet, I thought I would check in on the number of followers to Vodafone’s Twitter account. In my view, the company handled the indicident well and I almost expected that they would gain a number of followers from the attention. As you can see from the graph below, that is exactly what happened. We can see a sharp increase in number of followers for VodafoneUK since the unfortunate tweet was published, almost twice the amount than on a normal day (+377 compared to +215 on average).
Graph from twittercounter.com.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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