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Vodafone gained Twitter followers after bad tweet

Companies that manage an issue or crisis well may often come out stronger on the other side. As a follow up to my post yesterday about Vodafone and the obscene tweet, I thought I would check in on the number of followers to Vodafone’s Twitter account. In my view, the company handled the indicident well and I almost expected that they would gain a number of followers from the attention. As you can see from the graph below, that is exactly what happened. We can see a sharp increase in number of followers for VodafoneUK since the unfortunate tweet was published, almost twice the amount than on a normal day (+377 compared to +215 on average).

vodafone uk

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Posted in Case Studies, Twitter.

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  1. Kort från - Deepedition DigitalPR linked to this post on October 20, 2013

    […] Vodafone gained Twitter followers after bad tweet […]

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