I don’t think there has ever been a more exciting time to be a communicator than now. New tools and patterns of behaviour emerge every day, propelled by new digital technology. For example, Google today launched their Real-Time Search which includes live search results from Twitter and Facebook, which clearly demonstrates the deep impact of micro blogging and status updates on the way we consume information.
If you’ve followed along this blog for the last 6 years (almost), you wouldn’t be surprised that I think the future of PR lies in being able to integrate the new digital environment into the overall communication strategy. And to be able to continue to develop and to work even more focused with client on projects within digital PR, I am happy to announce that I will join a small niche agency called Sermo Consulting.
Sermo are specialized in online corporate communications and are 10 consultants in Norway and 5 (with me) in Sweden, making them a force to be reckoned with in the Nordic online PR business. I will be joining i mid-January and hope that I will be able to continue to work with interesting clients and projects with a focus on social media.
Photo credit: anna_t