A quick follow up note on my previous post on using Twitter for real-time search. Today the number one news story without doubt is the tragic death of the King of Pop – Michael Jackson. Nearly all major news outlets are reporting about his death and social media are buzzing like crazy about the icon. And once again we can see that Twitter is a much quicker search engine than Google Insights For Search which doesn’t display live results, only results for the last 7 days. See the difference below.
Top ten trending topics on Twitter this morning (9 AM CET):
Top ten search terms on Google the last 7 days:
Both tools are great for research on current trends in online behaviour, and they are of course not analyzing the same activities. One monitors search behaviour and the other monitors published key words. Either way, when it comes to finding out what happens right now, Twitter search is way quicker.