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Aftonbladet accidentally reveals winner of blog award

The Swedish tabloid Aftonbladet and the blog portal Bloggportalen.se are hosting the “Stora Bloggpriset” gala event tonight in Stockholm (“the Grand Blog Award”). A series of awards were handed out to the most popular blogs in categories like fashion, politics and technology. Many prominent Swedish bloggers were present at Nalen tonight to find out who won the different awards. But one winner had already been known during the day when Aftonbladet accidentally published the winner in the sports category at lunch time. The story that Marcus Birro won the award showed up in Google News and in RSS readers several hours before the event even started.

Screendump found here.

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