Just in time for the presidential inauguration of Barack Obama on Jan 20, IKEA yesterday opened up their Embrace Change website. It cleverly piggybacks on the historical moment when Obama will be sworn as the next president of the USA. On the site you can furnish the oval office with IKEA furniture and then send your suggestion to the White House. Very clever. And doesn’t it look great with a bunk bed in the oval office?
Tags: ikea, inauguration, barack obama, obama, usa, ikea. Ping.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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