David Sifry, founder of blog search engine Technorati, today officially launched his new venture Offbeat Guides at SIME in Stockholm.
When he went on a trip to Dailian, China, he didn’t find a travel guide that covered this “tiny” city (about 6-7 million inhabitants) in more than a page or two. So he got the idea to create a company that sells travel guides for all the destinations that today are not covered in such publications.
Offbeat Guides produces up to date travel guides that also use personal photos published under a Creative Commons license. The guides are customizable so that it contains only the information you are interested in and you can choose what pages you want included. Then you can order the guide as a book (USD 24.95) or as a downloadable pdf (USD 9.95).
The site is currently in public beta.
Tags: sime, david sifry, offbeat guides, sime, resor. Ping.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.