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24 is a magic number

At 6 PM tonight, a new local Swedish TV channel started broadcasting. Three local daily papers in Norrbotten in the north of Sweden are the driving forces behind this new channel that will publish short news stories in a 20 minute news cycle. The new tv channel is called 24Norrbotten and apparently the number 24 has some magic glow to it that makes so many traditional media companies brand their new ventures something-something-24.

Here are a few examples, all from Sweden.

24Norrbotten

e24

24nt

24direkt

IT24

Update: Via Same Same But Different I read that 24Norrbotten has a sister channel, in the Linköping region, called 24Corren (surprise!). 24Corren was launched on Oct 15 with the same 20 minute news cycle concept.

24corren

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