A new Swedish “online tabloid” called Nyheter24 (News24) was launched today. It is promoted as a challenger to Aftonbladet.se (*yawn*) with high tempo and heavy usage of images. The British paper The Sun seems to have been an inspiration. The site will focus on news, sports and entertainment. One of the founders is Douglas Roos, previously CEO of gambling company Ladbrokes, and Vassa Eggen notices that Ladbrokes has banners all over the site and are also mentioned four (!) times in this article.
There doesn’t seem to be any RSS feeds on the entire site, which you would expect from a new news site in 2008, especially since it includes a number of blogs.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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