H&M one of the world’s best brands

Interbrand has released its annual ranking of the world’s best global brands 2008. Coca-Cola is still the number one brand with a brand value of 66,667 $m. Finland is leading the Nordic league with Nokia parked in fifth place, but the number of Swedish brands on the list have doubled from one to two. Apparel giant H&M; is one of 8 new brands on the top 100 list and is ranked in 22nd place with a brand value of 13,840 $m. IKEA also climbs from 38 to 35th place. Apart from the new brands on the list, Google is the strongest climber with an increase of 43% in brand value.

Tags: brands, branding, hm, ikea. Ping.