In the paper version of today’s Dagens Nyheter, a headline reads “Woman new political editor at DN”. It would be unthinkable to publish the headline “Man new political editor at DN”, but when it’s a woman, for some reason it seems to be perfectly valid. A similar case appeared in February 2006 when the paper version of DN had the headline “Woman might be new Managing Director of the Swedish Shareholders’ Association”.
The online version reads “Heidi Avellan new political editor at DN”.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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