This could possibly be the shortest press release this year, but the 30 words issued this morning from TeliaSonera will still create a significant buzz in the market. The Swedish-Finnish telecom operator has signed an agreement with Apple to sell the iPhone in Sweden, Norway, Denmark, Finland, Lithuania, Latvia and Estonia “later this year”.
IDG has an “interview” with a press officer at Telia who does not reveal anything more than the press release. Quite amusing.
Tags: apple, iphone, sweden, teliasonera, sverige, iphone. Ping.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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