The Swedish media agencies handed out awards at StockholmMediaWeek this afternoon for campaigns of the year.
Grand Prix award: PHD for Match.com.
Gold award to Mindshare for AMF Pension.
Silver goes to Starcom for SAS Institute.
The four criteria that lie behind the awards were:
- Insight – consumer insight.
- Innovation
- Results
- Importance of media strategy for the campaign
Tags: advertising, reklam, stockholmmediaweek. Ping.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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