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PHD wins campaign of the year

The Swedish media agencies handed out awards at StockholmMediaWeek this afternoon for campaigns of the year.

Grand Prix award: PHD for Match.com.
Gold award to Mindshare for AMF Pension.
Silver goes to Starcom for SAS Institute.

The four criteria that lie behind the awards were:
– Insight – consumer insight.
– Innovation
– Results
– Importance of media strategy for the campaign

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