According to a survey from the online network BlogHer, as many as 24 percent of the (U.S.) women in the survey now watch less television because they are blogging instead.
Some other conclusions were:
- Approximately, 36.2 million women actively participate in the blogosphere every week with 15.1 publishing at least one post a week and 21.1 reading and commenting to blogs a week
- More than 40% of women surveyed consider blogs a reliable source of advice and information
- 40% of bloggers believe their biggest impact is through fostering relationships with like-minded individuals
- Half of women surveyed say blogs influence their purchase decisions
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.