I share my last name with 109 other people in Sweden, so it’s not very common. And although my blog, which has a decent page rank, is published on the domain kullin.net, it is not ranked #1 in a Google search (it is #2 and has been for some time). The reason is probably that I have chosen not to name the blog after myself and instead call it Media Culpa. But what fascinated me when I made a vanity search on my name today was how fast my Jaiku page has climbed in the Google results. I have only been active on the micro blogging site Jaiku for less than a month and my page on Jaiku is already #6 on Google.se. In fact, the top 100 results are full of different pointers to my presence on Jaiku and it beats my Facebook and LinkedIn profiles by miles. The first Twitter reference clocks in just shy of #90.
So what? Well, first of all it strikes me how much better Jaiku performs compared to Twitter, in SEO terms. The amateur analysis is that this is an effect of the way the URLs are designed. Google rates http://kullin.jaiku.com higher than http://www.twitter.com/kullin since the former is considered a sub-domain (please correct me if this is not the case). There are probably other reasons too, of course (could there be a language parameter involved since I write in Swedish on Jaiku and in English on Twitter?).
My second thought is that it once again shows how well different forms of social media/user generated content ranks in search engines. Previously we have talked a lot about blogs and wikis in the search results, but we obviously have to look closely also at micro blogs. Social media monitoring is already complex and it evolves quickly. So companies that want to monitor their brands constantly need to tweak their monitoring tools. If they are listening at all, that is.
Footnote: Google owns Jaiku.