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Major increase in traffic from Aftonbladet to blogs

Two weeks ago I wrote about how aftonbladet.se noticed a 12% increase in incoming links after the news site started showing blog links to articles. Then I got an email from Roland Karlsson, the person behind the popular Swedish blog networks blogg.se and webblogg.se. Roland told me that the incoming traffic from aftonbladet.se to the blog network quadrupled since the introduction of blog links.

Number of visitors sent to blogg.se and webblogg.se from aftonbladet.se:

week 41: 5,005
week 42: 5,438
week 43: Aftonbladet introduces blog links
week 46: 15,084
week 47: 24,854

Aftonbladet leapfrogged into 10th place of sites that sends most traffic to the blog network, and #6 if you exclude Google, according to Roland Karlsson.

1. google.se 407,526
2. images.google.se 356,596
3. google.com 126,878
4. bloggtoppen.se 50,028
5. englasshowroom.com 38,928
6. lunarstorm.se 37,067
7. images.google.com 31,492
8. playahead.se 31,144
9. bloggkoll.com 26,341
10.aftonbladet.se 24,854

At first sight it might look like a no-brainer that Aftonbladet would send loads of traffic to anything it links to. But a recent example shows the opposite. When 7 bloggers, including myself, participated in blog panel at aftonbladet.se, none of us recieved more than about 20-30 visitors per day from the panel. So the question is whether our topic was too narrow for Aftonbladet’s readers or if it is more beneficial to piggyback on news articles than actually contributing your own original content. I’m leaning towards the former.

Footnote: During week 47 blogg.se/webblogg.se had 58,000 active bloggers.

Tags: , , , , , . Ping.

Posted in Blogging, Media & Journalism, Statistics.

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