I often feel that there is a shortage of real life examples when we talk about social media. Therefore I thought it would be appropriate to write a short post about a blogger outreach by HP. Earlier this fall, HP reached out to scrapbooking bloggers with a challenge to create the most creative Christmas card. HP has now announced that the winner is Theresa Lundström and photos of the entries can be found here. Perhaps not rocket science, but the contest seems to have been very much in line with HP’s products, and not just some blog PR stunt. Well done.