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Now that’s what I call PR

Mickes Car Rental in Visby hits the jackpot in the New York Times in an article about Ingmar Bergman’s beloved island Fårö.

“Faro is not easy to reach. From New York, fly to Stockholm; Continental (from $570 in early November ) and SAS (from about $720) fly from Newark. From Stockholm, take a 40-minute flight (http://www.skyways.se or http://www.gotlandsflyg.se) or three-hour ferry (http://www.destinationgotland.com/) to Visby, Gotland. (To go by ferry, take a train from Stockholm Central Station to the nearby port town of Nynashamn or the bus from Stockholm City terminal, timed to match the ferry schedule). In Visby, rent a car at Mickes Car Rental (http://www.mickesbiluthyrning.se/), Avis or Europcar, and drive to Farosund on the northern tip of Gotland, about an hour. There, you can board the free ferry that crosses to Faro.”

volvo244 And the readers of NYT will be offered fancy cars like this one 🙂

Via Per Westberg.

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