The name of the new Swedish national arena for football will be presented tomorrow at 11.15 in Solna. Anyone who can guess which sponsor who has bought the right to name the stadium? Swedbank maybe…?
The stadium will cost 1.8 billion SEK to build and shall be finished by 2011 at the latest. Photos and info here.
Tags: football, soccer, nationalarenan, fotboll, solna. Ping.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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