Swedish TV4 recruits the former Expressen journalist Niklas Svensson and buys his new political blog Politikerbloggen for an estimated 1 million kronor (about 108,000 euro).
The site has 20,000 visitors per week, according to Svensson and has sold advertising space since May for 450,000 kronor. The blog has quickly established itself as a political force to be reckoned with and it is currently the fifth most linked to Swedish blog according to Bloggportalen.se.
Politikerbloggen has been quoted with several scoops in traditional media, but not very often by TV4 – only once (online that is). Dagens Media (29), Expressen (23), Resumé (21), Aftonbladet (15) and Metro (15) are the media that most frequently mention Politikerbloggen.
Tags: tv4, Politikerbloggen, tv4, bloggar. Ping.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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