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Social media popular among Swedes

When the PR agency JMW asked 1,325 Swedes between 15 and 65 years of age, four out of ten used social networks of some sort. MSN is the most popular choice (72 per cent), with Facebook skyrocketing up to second place (36 per cent) ahead of troubled Lunarstorm (32 per cent) and MySpace (21 per cent).

The survey included several different types of media that may not always be associated with the term “social networks”, such as chat, text messaging, blogs, communities, social networks, downloading and filesharing (of images, music, videos), email, online games, virtual worlds like Second Life, and wikis.

15 per cent of the respondents had their own blog.

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