Did you know that two of the most important tools in crisis management are a brush and a bucket of white paint? At least if we’re talking about the airline industry. Swedes may remember the 1991 Scandinavian Airlines crash in Gottröra when SAS quickly painted over the logo on the wreckage in an effort to minimize the damage to its brand.
The same thing happened last week when a jet from China Airlines exploded in flames in Okinawa. See story and before-and-after shots here.
“China Airlines has painted over its name and logo on the wreckage of a passenger jet that exploded in flames at Naha Airport in Okinawa moments after passengers slid down emergency chutes to escape.”
Via B.L. Ochman.
Tags: crisis management, public relations, pr, public relations, krishantering. Ping.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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