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Ingredients for effective online advertising

Dynamic Logic have identified what the most effective online branding campaigns of 2006 have in common:

– Keep it visually simple. Stick to little text and beautiful product shots.
– Put the brand front and center.
– Align online and offline campaigns. What’s happening in other media can reinforce the online message and vice versa.
– Incorporate video and rich media.
– Add interactivity.

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