Dynamic Logic have identified what the most effective online branding campaigns of 2006 have in common:
- Keep it visually simple. Stick to little text and beautiful product shots.
- Put the brand front and center.
- Align online and offline campaigns. What’s happening in other media can reinforce the online message and vice versa.
- Incorporate video and rich media.
- Add interactivity.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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