Björn Jeffery realizes that “the level of knowledge mainstream marketers in Sweden have about the internet” is very low.
Everywhere I go I hear the same story: “I have a real job, when am I supposed to have time to catch up on what’s happening on the internet?”. My answer to this is: the internet is your job, like it or not. There’s no job on earth that won’t, or can’t, be affected by the internet in some way.